Your website copy is the key to making that final leap from prospective client to paying customer.
Is your website content working for you?
If you need help deciding what content you need for a new website or you have pages you need writing then I can help you.
Speak your customers’ language
I work to understand your customers; what they want and what they need. I want to work closely with you to understand who your customers are so we can plan and write effective content.
By understanding your customers and what they want or might need to work with you, I can get a better idea of the content you might need. This may include:
- Case studies
- Extended descriptions of your services
- Helpful tools to help understand their needs
- Extra explanations of concepts or technical language
The most effective way to identify the content you need for your website is to develop a content strategy and use this to inform your content.
Make your website work for you
Websites serve different purposes. The role your website plays will depend entirely on your business. No two businesses are the same.
The content and descriptions on your website ultimately need to help you meet your aims. By working with you, I will make sure your content helps you achieve your business goals.
Do you have competition that you fear might be winning your customers?
I can review your competitors to put you ahead of the curve. You need to find out if there is anything you are currently doing that might be putting your customers off.
If your competitors are more convincing, clear or appear to be more trustworthy then your customers might be choosing them over you. A review of your copy against theirs will identify anything you might be missing or anything you might need to take away.